What the world spontaneously associates with Germany


Beer

No.1 is German beer – here comes „Germany first“ - no other country! Germany is the true kingdom of beers

Quality

Made in Germany - the most respected quality label in the world

Football

Four times world champion and nearly 120 years of football tradition

Cars

German engineering, craftsmanship, innovativeness - top exporter to the world

Worldwide several thousand persons have been interviewed for this big study, about what comes spontaneously to their mind when they think about Germany = what is top of mind.

We are beer!