What the world spontaneously associates with Germany
No.1 is German beer – here comes „Germany first“ - no other country! Germany is the true kingdom of beers
Made in Germany - the most respected quality label in the world
Four times world champion and nearly 120 years of football tradition
German engineering, craftsmanship, innovativeness - top exporter to the world
Worldwide several thousand persons have been interviewed for this big study, about what comes spontaneously to their mind when they think about Germany = what is top of mind.